WHAT IS BIKERUNIT?
Bikerunit is a startup supplying athletic preparation through coaching and training activities to those who practices on road or mountain bike cycling. It addresses to the cyclist who loves to keep its fitness, preventing and contrasting some widespread pathologies of the western world, often caused by lifestyles and ageing. Above all, the metabolic syndrome, the risk of cardio-vascular issues and degenerative muscular-skeleton disturbs. In addition to these services, the project foresees weekly stays in convention with Terme di Riolo (RA).
Bikerunit also promotes cycle-tourism and local territory by organizing bike-trips and excursions for its members and their partners: the company in fact moves along 3 different levels by offering medical, recreational and touristic activities. The medical activity includes check-ups, tests and evaluation for sportsmen carried out thanks to the availability of a highly qualified staff. The recreational/thermal activity directly benefits from the location where the project take place. The touristic activity implies the organization of trips, itineraries and cultural visits allowing to discover and promote our territory.
RESEARCH, INNOVATION AND TECHNOLOGY:
Investments in research, innovation, development and technology focus on two aspects. Bikerunit offers an innovative advice for its athletic/medical perspective: it is the first company introducing to amateur bikers high technology value athletic/medical performances based on the most advanced methods of analysis and athletic preparation. Machinery and recording methodology will in fact allow the physiological study of the athletic exercise enabling to evaluate – for the first time directly on field and during actual physical activity – of the main metabolic and performance parameters.
The first step consists in measuring height, weight and plicometry associated to the calculation of cardiovascular risk indexes, to the basal metabolism evaluation and to nutritional profile. Subsequently, the biker will face a cardio-circulatory test through metabograph (oxygen consumption) and a threshold cardiovascular test, followed by a road test to record on field the pushing force on pedals (power measurement) evaluating possible differences of applied force. At the end of the tests, a customized schedule based on recorded results will be handed out, reporting optimal performance level , recommended cardiac frequencies for health safeguard and methodology of athletic preparation with nutritional plan included.
Bikerunit, on the technological aspect, offers an innovative support to the amateur biker, aided by informatics tools as well as web and mobile applications. An App able to unify athletic and touristic activities will be designed, resulting in local territory and thermal wellness promotion. The company will reserve a budget to be invested in both on and offline communication media (website, digital and social activities, press campaigns on trade journals, etc.).
Bikerunit offers an original and innovative advice for its medical-athletic aspect applied to amateur cycling: it is the first company to propose high technological medical-athletic performances based on the most advanced analysis methods and athletic preparation. The machineries and recording methodology will in fact allow the physiological study of the athletic exercise enabling to evaluate – for the first time directly on field and during actual physical activity – of the main metabolic and performance parameters.